Need Some Help?

Give us a call and we'll get you taken care of.


Effective 5/5/24:

Monday - Friday: 9am – 6pm

Saturday: 9am – 5pm

Sunday: 12:30pm - 4pm

Service & Construction: Mon-Fri: 8am-5pm | Call 316-722-4311

Privacy Policy

Our Policy

*Currently updated/revised as of: 08/10/16

By sharing and actively striving for transparency with our Privacy Policy at Ultra Modern Pool & Patio, Inc., our goal is to aid you in comprehension of how using information can lead to unique opportunities that can assist in creation of a more “Modern,” and personalized online experience for you. What we wish to relay, with utmost confidence of clarity, that we will fulfill any and all requests to protect or preserve personal information voluntarily granted to us.

By visiting or interacting with us at any Ultra Modern location, physical or digital, (be it “”, social media account pages, brick and mortar locations, or utilizing any maintenance or service provided), you acknowledge your consent to this Privacy Policy.

What Information Do We Collect?

Personal Information:

When making an account, a purchase, subscribing to our newsletter, participating in any promotion, giving a review, filling out surveys, engaging with our social media accounts, or interact with us in any way, you may decide to provide your personal information, including but not limited to: name, email address, mailing or billing address, ZIP code, phone number and credit card numbers.

This allows us to provide our services, process your transactions more efficiently and, ultimately, to deliver a higher caliber of customer service. The decision to provide this information is optional, at your full, and sole discretion. However, if you decide against providing any requested or required information, some of the features of our website or our services may be inaccessible or inactive. Also, on occasion, third parties may grant us additional personal information, (including but not limited to; names, mailing addresses, email addresses, demographic or other usage information), when news or product offerings that may be of special interest become relevant.

Usage/Website Activity Information:

When you visit our website, we may collect further usage information, including your Internet service provider’s address, the website that directed you, along with clicks and activity on our site. This tracking data can be invaluable in the adaptation of our website to enhance user experience and the overall atmosphere of convenience for our customers.

We also observe purchases you make or items you add to the online shopping cart. By looking at your purchases in context with certain marketing demographics or with third party information you may be interested in, it can be vital for our buyers and merchandisers as they continue to seek to customize your total online experience.

Social Media Accounts

We engage with customers on a number various social media platforms. If you contact us on one of these platforms for customer service or otherwise, we may contact you via direct message. Those communications also fall under and are governed by this policy, and encompasses the policy of the social media platform(s) the communication takes place.

Cookies and Other Tracking Technologies

“Cookies” consist of minute data that become stored on your computer. They signal information about your activity on our website. This information is instrumental in further advancement of your personalized customer experience. We never use cookies to save passwords, credit card numbers or other highly confidential information. But we may use a variety of tracking technologies, such as Google Analytics, all in an effort to tailor our online marketing with your interests and preferences.

“that uses information generated by the cookie about your use of the website, (including your IP address), will be transmitted to and stored by Google on servers in the United States. Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data held by Google. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. By using this website, you consent to the processing of data about you by Google in the manner and for the purposes set out above.”

Find the full Google Analytics Terms of Service here. Or learn how to opt-out of being tracked here.

Along with ActiveCampaign, Inc. (“ActiveCampaign”) which provides a marketing platform that allows us to reach you more efficiently, and to see how you interact with on-site content. As well as customizing our marketing that is tailored to your specific interests. The more we know, the more helpful and relevant we can be.

Learn more about ActiveCampaign and their Privacy Policy here.

We contract with a Service Provider to aid in assessment of visitation to the site. By placing pixel tags/cookies on our site the Service Provider is able to track your visits, but the data retrieved cannot be used for any purpose without our authorization. The Service Provider does log the information about your visit, but we again are in control how that data may and may not be used. This extends to any device you use to access the site.

Your Information and How We Use It

The personal information collected is primarily intended to improve communication and offer better customer service for you. When a purchased item is not immediately available, many of our customers appreciate receiving an email to update the status of their order. We also may need to contact customers by phone, postal mail or email if questions arise regarding their orders. We also use personal information to send you information about products, services, and promotions that we think will be of interest to you.

When you shop at one of our stores or visit us online, it is also an opportunity for you to provide us with feedback that helps us continue to bring new ideas, unique products and a creative approach to shopping.

Updating Information

Updating your contact information is quick and easy. Just contact us – include your previous and current full name, mailing address, email address and phone number or make changes directly through your account. Please understand updates may take some time to process.

Opt-Out from Our Lists at Any Time

To remove your name from our email contact lists, please use the opt-out feature from the bottom of any e-mail. We appreciate your patience while we process your request.

External Links to Sites and Services

At times, we provide links our customers may be interested in, including links to various social media sites. We are not responsible for these websites, which have their own privacy policies and privacy practices to which you may be subject. When visiting our presence on social media or other tools, you will be subject to those websites’ privacy policies. If you visit our website through a link from another website, you may be subject to that website’s privacy policy as well. If you choose to explore these websites and services, we suggest that you carefully review their individual privacy policies.

Compliance with Laws and Law Enforcement

We cooperate with government and law-enforcement officials and private parties to enforce and comply with the law. We may disclose personal information and any other information about you to government or law-enforcement officials or private parties if, in our discretion, we believe it is necessary or appropriate in order to respond to legal requests (including court orders and subpoenas); to protect our safety, property or rights or those of any third party; to prevent or stop any illegal, unethical or legally actionable activity; or to comply with the law.

Information Security

We take our customers’ personal information seriously and take steps to protect our customers’ personal information against loss, misuse, alteration and unauthorized access. We use encryption technology whenever receiving and transferring your payment information on our website.


When you make a purchase online, either a solid key or a locked padlock icon will appear in the lower right of your browser window. This icon indicates that your transaction session is secured through Secure Sockets Layer (SSL).

Your Responsibilities

You are responsible for maintaining the confidentiality of your account and password and for restricting access to your computer. You are responsible for all activities that occur under your account or password. As a result, it is important for you to protect against unauthorized access to your password and to your computer. Be sure to sign off when finished using a computer that others may have access to.

Arbitration Agreement & Waiver of Certain Rights

You and we agree that we will resolve any disputes between us through binding and final arbitration instead of through court proceedings. You and we hereby waive any right to a jury trial of any Claim. All controversies, claims, counterclaims, or other disputes arising between you and us relating to this Privacy Policy or the Websites (each a ‘Claim’) shall be submitted for binding arbitration in accordance with the Rules of the American Arbitration Association (‘AAA Rules’). The arbitration will be heard and determined by a single arbitrator. The arbitrator’s decision in any such arbitration will be final and binding upon the parties and may be enforced in any court of competent jurisdiction. The parties agree that the arbitration will be kept confidential and that the existence of the proceeding and any element of it (including, without limitation, any pleadings, briefs or other documents submitted or exchanged and any testimony or other oral submissions and awards) will not be disclosed beyond the arbitration proceedings, except as may lawfully be required in judicial proceedings relating to the arbitration or by applicable disclosure rules and regulations of securities regulatory authorities or other governmental agencies.

If you demonstrate that the costs of arbitration will be prohibitive as compared to the costs of litigation, we will pay as much of the administrative costs and arbitrator’s fees required for the arbitration as the arbitrator deems necessary to prevent the cost of the arbitration from being prohibitive. In the final award, the arbitrator may apportion the costs of arbitration and the compensation of the arbitrator among the parties in such amounts as the arbitrator deems appropriate.

This arbitration agreement does not preclude you or us from seeking action by federal, state, or local government agencies. You and we also have the right to bring qualifying claims in small claims court. In addition, you and we retain the right to apply to any court of competent jurisdiction for provisional relief, including pre-arbitral attachments or preliminary injunctions, and any such request shall not be deemed incompatible with this Privacy Policy, nor a waiver of the right to have disputes submitted to arbitration as provided in this Privacy Policy.

Neither you nor we may act as a class representative or private attorney general, nor participate as a member of a class of claimants, with respect to any Claim. Claims may not be arbitrated on a class or representative basis. The arbitrator can decide only your and/or our individual Claims. The arbitrator may not consolidate or join the claims of other persons or parties who may be similarly situated.

If any provision of this Section is found to be invalid or unenforceable, then that specific provision shall be of no force and effect and shall be severed, but the remainder of this Section shall continue in full force and effect. No waiver of any provision of this Section of the Privacy Policy will be effective or enforceable unless recorded in a writing signed by the party waiving such a right or requirement. Such a waiver shall not waive or affect any other portion of this Privacy Policy. This Section of the Privacy Policy will survive the termination of your relationship with us.


Privacy Policy Updates

Efforts to bring new services, ideas and partners to benefit our customers may make it necessary to amend our Privacy Policy. If this occurs, we will post the new policy on our website and in our stores. Once posted, the new policy will go into effect immediately, replacing any previously stated policy. Your continued use of our website or services constitutes your consent to the revised Privacy Policy.

Questions Anyone?

If you have any questions regarding our Privacy Policy, we will do our best to answer them. Here’s how to contact us:


Ultra Modern Pool & Patio, Inc.
Corporate Office
8100 W. Kellogg
Wichita, KS 67209