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March 15, 2019

Ultra Modern Named to Aqua 100

We are so excited to announce we’ve been inducted into the AQUA 100, an exclusive honor bestowed to just 10 North American pool and spa retailers each year! Thank you to all of our customers for shopping with us for more than 60 years!

What is the AQUA100?

The AQUA 100, presented by AQUA Magazine, is an industry-leading competition designed to honor excellence in pool and spa retail. In light of the adversity specialty retailers of all kinds have faced over the past decade — the rise of online shopping, the pressure of a recession — the AQUA 100 honors the diamonds of excellence that have not only survived, but thrived, proving once and for all the spirit of brick-and-mortar businesses will carry on.

“It’s quite an achievement to be selected for the AQUA 100,” says AQUA Magazine Executive Editor Scott Webb. “This national competition evaluates each business on a variety of measures, and the blind scoring of the judges ensures a truly worthy winner.”

The application process was rigorous, requiring entrants to provide detailed information on company history, customer service, store design, digital presence, marketing and community involvement, complete with supporting documents. Applicants were judged by an independent panel of retail experts.

About AQUA Magazine

Since 1976, AQUA Magazine has been the leading trade publication for pool and spa retailers, builders and service professionals. Each month, thousands of pool and hot tub pros turn to the online and print pages of AQUA for its valuable mix of news, trend and product coverage.  

March 15, 2019

The Breakthrough in Water Care

Caldera Spas and Hot Spring Spas announce a huge innovation in 2019 that has solved the #1 concern of hot tub shoppers everywhere – water care!

The FreshWater Salt System is a simple and intuitive approach to water care. It drastically reduces the amount of time spent maintaining your spa, so you can relax and experience the wellness benefits of daily hot tub use. Let’s look at this breakthrough in water care. (more…)

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